Killing the Big Beast that is the Traditional Thesis


Marketing Discipline Seminar

Start Date

7th Sep 2017 1:00pm

End Date

7th Sep 2017 2:00pm


Engineering Room 209, Sandy Bay campus

RSVP / Contact Information

E:, T: 62261587


Humans like routines and the comfort of the known. Hence, humans have the tendency to continue with routinised practices even under changing conditions or new environments. This fossilisation of common and potentially outdated practices unfortunately doesn’t stop at the doorstep of universities. Case in point: the PhD thesis. Also known here as the Big Beast.  The Big Beast comes with fundamental problems: it doesn’t prepare HDR candidates for their future job of writing, submitting, revising, and resubmitting academic papers; it’s often a waste of time and resources, having to turn the thesis into publications once the PhD is finished; and it’s often so boringly long that even your own mother hesitates to read it. The purpose of this presentation is the help Kill the Big Beast. In a changing university environment in which there is an ever-increasing pressure to publish, we illustrate and discuss the thesis-by-paper-structure model. This model overcomes critical flaws of the Big Beast, and importantly sets HDR candidates up for a better chance in the job market, while increasing publications and enabling greater benefits for all involved. However, this model itself isn’t without its challenges and these will also be discussed. The Big Beast is dead!

Ingo Karpen is an Associate Professor at RMIT University, specialising in cross-disciplinary Business Design through combining Strategy, Marketing and Design research. 

Jodie Conduit is an Associate Professor in Marketing and the Associate Head, Research (Marketing and Management) at the University of Adelaide Business School.