Events

Insights to Consumer Marketing

Summary

Marketing Discipline Seminar

Start Date

8th Sep 2017 12:00pm

End Date

8th Sep 2017 1:30pm

Venue

Engineering Room 209, Sandy Bay campus

RSVP / Contact Information

E: Louise.Grimmer@utas.edu.au, T: 62261587

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Spiritual Engagement: A missing link in service research

Associate Professor Ingo Karpen, RMIT University 

The purpose of this paper is to build a theoretical foundation to understand the phenomenon of consumer spiritual engagement. In so doing, this paper provides an empirically-informed conceptualisation of consumer spiritual engagement and clearly discriminates the concept from the existing cognitive, emotional and behavioural tenets of engagement. Ingo Karpen is an Associate Professor at RMIT University, specialising in cross-disciplinary Business Design through combining Strategy, Marketing and Design research.

Hedonic and Eudaimonic Well-Being Outcomes from Co-Creation Roles: A study of vulnerable customers

Associate Professor Jodie Conduit, University of Adelaide 

This study provides an understanding of how the participation of vulnerable customers in the co-creation of health care provision influences their individual well-being outcomes. Using self-determination theory, it demonstrates that co-creation at the point of care and at an organisational or system level impacts individual hedonic and eudaimonic well-being. Jodie Conduit is an Associate Professor in Marketing and the Associate Head, Research (Marketing and Management) at the University of Adelaide Business School. 

Light refreshments will be provided, RSVP for catering purposes.